The historical fire station building was constructed in 1935, and forms part of the narrative of Johannesburg’s unique city history. Its neighbourhood quality has a dialogue with residents and the street in its modest scale. Courtyards and small staircases spill out from the building onto the sidewalks, and lively shops and restaurants create a vibrant atmosphere around the building.
Legacy, respect and pride are values captured in the new building’s design that pays homage to it’s surrounding environment
This new development seeks to be a thematic and spatial extension of the original Rosebank Fire Station.
The architectural counterpoint of the building links to the theme of fire: the danger, the colour and the dramatic contrasts. Elements of the building facades become like planes of black coal – this stark effect is interrupted by shards of glowing light and colour peeking through like flames shining through cracks in a burning log.
At night the building gives off a reddish glow like a burning coal. These conceptual ideas form the inspiration for the use of contrasts and strong (massive) lines and forms. The new building encapsulates the nostalgic fire station but also creates a vibrant, contemporary landmark building.
The building form challenges conventional office design practice and explores cutting-edge philosophies. These ideas are enhanced by the incorporation of current technology.
In terms of office architecture, and the design of office space, building projects should aim to achieve excellence through performance in design. Modern trends in Office Architecture have seen a new approach to the design.
Conventional offices, that have been traditionally designed as anonymous ‘boxes’ portray very little of the identity of an organization. This has resulted in the creation of work spaces that are impersonal, cold and unappealing.
The well-articulated, modern office design environment encourages interaction between staff and fosters productivity
The focus in this project is on designing for a service-oriented community that is interested in distinctive offices with an instilled sense of pride, and individual narrative. These offices ‘tell a story’ about a company that is aligned with that company’s specific brand, and communicated along a journey through that building’s interior spaces. The effect of this is that offices acquire a powerful sense of identity both in the eyes of the market, and the users of the building. A company’s branding and reputation are highly dependent on the success of their architectural ‘story’, and company values can be illustrated spatially to promote the strength of a company ethos.
Modern office architecture should be planned in accordance with the trends of the information age. The rise of portable devices, wireless connectivity, and cloud-based storage systems mean that the traditional office will become increasingly ‘thin’.
Individual identity is encouraged by the building’s depth of narrative. The catalytic environment is designed to foster creativity and grow brand power
In Rosebank, position and exposure is everything, and exclusivity is given to sites located along major arterials such as Jan Smuts Ave along the eastern edge, Oxford Road along the west, Jellicoe Avenue on the northern side and Bolton Avenue in the southern edge.
Rosebank is considered to be the most pedestrian-friendly and walk-able of the secondary CBD’s within Johannesburg. The fire station is walking distance from the Rosebank Mall and The Zone as well as the Gautrein station.
Numerous large corporate companies and blue chip companies such as Fluxmans, HyProp, Sasol, Standard Bank, Times Media, Redefine, and Total SA have positioned themselves in Rosebank for these very reasons.